Leadership Team
Truly global, uniquely diverse team with 100+ years of cumulative experience
Pooja Bali
Co-Founder & CEO
- Serial Entrepreneur
- Sales
- Strategy
- Brand Marketing
- 10+ years of experience in strategy, entrepreneurship and brand building across industries globally
- Combines strong academic credentials and empathetic leadership to foster innovation, cultivate people-centric teams, and influence policy landscapes.
- Featured in World’s 10 Business Women Making an Impact and Leading Change 2022
Mohammad Melhem
Co-Founder & Board Member
- Operations
- Strategy
- International Expansion
- BD
- 15+ years of experience in managing and scaling businesses in various sectors like construction, manufacturing, consumer products and entertainment
- Served on the Boards of various companies like Kabri Care, Kavity (Jordan), etc.
- Angel investor in 10+ companies
Richard Haddad
Co-Founder & Board Member
- Growth & Strategy
- Sales
- Product Mgmt.
- Asset Mgmt.
- 25+ years of experience in hospitality sector for some of the world’s best asset managers – RAK, Jannah, etc.
- CEO of Ishraq Hospitality, a US$ 5 bn group
- Managed and scaled the entire regional business of Jannah Hotels to deliver a consistent growth of 20%+ yoy
Yaqoob Al Shehhi
Co-Founder & Board Member
- Investment
- Modern Finance
- Operation & Leadership
- Digitization & Supply Chain
- 25+ years of experience in commercial, supply-chain, facility management and finance in large conglomerates
- CFO and ex-COO of Nawah Energy, Emirates Nuclear Energy, ADNOC etc; managed operations, finances and cashflow at scale
- Expert in turnaround operations and people management
